Tinder, the immensely popular dating app that lets users pick a potential match with just the swipe of a finger, launched a paid version this week in 140 countries. But there's a catch: Your age will determine how much you pay.
Tinder told NPR that U.S. users will pay $9.99 for Tinder Plus if they're under 30, and $19.99 per month if they're 30 or older. U.K. users between the ages of 18 and 27 will be charged 3.99 pounds per month, and users 28 and older will be charged 14.99 pounds per month.
Originally published on Tue February 24, 2015 9:48 am
For the last few months, NPR has been looking into millennials, as part of our series called New Boom. This group, some 80 million strong, spends over $1 trillion a year by some estimates. So, we wondered: How should brands and advertisers go about reaching millennials if they're so powerful, but also so different, than generations before them?
Originally published on Tue February 10, 2015 9:00 am
Ed Sabol's first film for the NFL was of the 1962 championship game between the Green Bay Packers and the New York Giants. He opened with panoramic views, planes flying by and trains rolling on the tracks.
Sabol's crew filmed in 15 degree weather with frozen cameras. They weren't just filming football. They were making cinema. Just a few years later, Ed Sabol became head of NFL Films. And then he and his son, Steve, revolutionized the way we watch sports.